Freedom Grams

AROYA - Fighting cannabis criminal injustice down to the very gram

Freedom Grams is a cannabis brand that makes consumers aware that others are still in prison for amounts they can legally buy today. All proceeds fund legal action to get them out.

Since the beginning of the War on Drugs, thousands of individuals have been imprisoned for cannabis. The cases range from possession of less than a gram to lifelong sentences. With US cannabis laws a blur between borders, many are left facing scarce job and living opportunities even when released.

To learn about the individual cases, buy a pack or become a partner go to freedomgrams.org

Agency
‍Serviceplan Munich - Innovation

Role
Art direction, design concept, strategy, experience design, packaging design, identity design, digital design, photo retouching, print & packaging production.

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© 2025 Yamen Ibrahim