We reintroduced Grey Poupon to millennials by creating a brand refresh. We retained the original shape of the iconic bottle and designed this refresh and identity around the message that 'There's never enough Grey Poupon' derived from how there's never enough good things in life.
Student Work
Team
Rishabh Jain (AD)
Siddharth Shelton (AD)
Yamen Ibrahim (AD)
Date
2021