MILLER - First interactive beer

We visually celebrate the most famous dance moves of African American and Hispanic communities by bringing them to the new Miller packaging. Giving credit where credit’s due.Using the scanimation technique, we create the first interactive beer can and bottle with the moves that we all have known for a lifetime. Complimenting it with the #MillerMoves hashtag.Just twist the label, learn the moves and show us what you’ve got.

Student Work

Ioana Mar (AD/CW)
Ali Haider (AD)
Yamen Ibrahim (AD)

May 2020

One club Young Ones - Merit
Graphis - Silver
Golden Award Montreux - Finalist
Adstars - Finalist

- Brand Buildup -
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