Miller Moves

First interactive beer

The Multicultural African American and Hispanic communities are well known for their festive style. Which makes dancing a very important part of their culture. Miller is all about music, partying and dancing, yet the beer can packaging does not represent any of those traits.Using the scanimation technique, we create the first interactive beer can and bottle. Turning Miller Genuine Draft into a dance experience. Just twist the label, learn the moves and give credit where credit’s due.

--- Brand Buildup ---

Ioana Mar
Ali Hader
Yamen Ibrahim

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© 2020 Yamen Ibrahim