Rebranding Concept

Nile Air - Brand identity, Art direction

Nile Air, based at Cairo International Airport, is an Egyptian airline that operates scheduled flights to destinations in Egypt, the Middle East, the Persian Gulf, Southern Europe, Asia, and Africa. Nile Air is Egypt's largest private airline, second only to Egyptair.

The purpose of the project was to modernize Ryanair's identity, making its message less "we are cheap" and more "we are for the people". In addition, I wanted to attract a younger audience.

TBWA\ Raad, Cairo

Account Director: Mira Moushriky
Project Planner : Hussien Faheem
Art Director: Yamen Ibrahim


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