Ikea

The Climate Change Effect

Climate change has been the last decade’s defining issue. But still, 41% of Americans don’t see climate change as a serious threat. The solution: a furniture line that reveal the long-term effects of rising sea levels. Through prints, outdoors, social media, AR, ‘water globes’ and a special Climate Change room, we got people to notice and act against Climate Change.

Credits
Yamen Ibrahim (AD)
Abdelrahman Galal (AD)
Samar Singh (CW)

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© 2020 Yamen Ibrahim