Freedom Grams is a cannabis brand that makes consumers aware that others are still in prison for amounts they can legally buy today. All proceeds fund legal action to get them out.
Since the beginning of the War on Drugs, thousands of individuals have been imprisoned for cannabis. The cases range from possession of less than a gram to lifelong sentences. With US cannabis laws a blur between borders, many are left facing scarce job and living opportunities even when released.
To learn about the individual cases, buy a pack or become a partner go to freedomgrams.org
Agency
Serviceplan Munich - Innovation
Team
Creative Directors
Lorenz Langgartner
Franz Röppischer
Creatives
Kai Schlosser
Rohil Borole
Sandra Valencia
Yamen Ibrahim
Awards
GRAND CLIO - CLIOS
Cannabis Social
BRONZE - CANNES LIONS
Design
